The Revenge of Analog: Real Things and Why They Matter
by David Sax (Author) – November 8, 2016
“The more advanced our digital technologies, the more we come to realize that reality rules. David Sax reassures us surviving members of team human that material existence is alive and well, and makes a compelling case for the reclamation of terra firma and all that comes with it.” —Douglas Rushkoff, author of Throwing Rocks at the Google Bus
A funny thing happened on the way to the digital utopia. We’ve begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.
David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who’ve found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.
Sax’s work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life—and the robust future of the real world outside it.
Get a copy (Amazon) : The Revenge of Analog
Product Details
Hardcover: 304 pages
Publisher: PublicAffairs (November 8, 2016)
Language: English
ISBN-10: 1610395719
ISBN-13: 978-1610395717
Product Dimensions: 6.5 x 1.2 x 9.3 inches
Shipping Weight: 1.2 pounds
Average Customer Review:
Get a copy (Amazon) : The Revenge of Analog
David Sax is a journalist and writer specializing in business and culture.
His writing appears regularly in Bloomberg Businessweek, The New Yorker online, and other publications. David's first book, Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen and won a James Beard Award for writing and literature, as well as other awards and the praise of deli lovers everywhere. His second book is The Tastemakers: Why We're Crazy for Cronuts but Fed Up with Fondue, which is chronicles how food trends emerge, grow, and ultimately make a difference in our world. He has been eating cupcakes since he was three, or two, he really can't remember.
David's latest book, The Revenge of Analog: Real Things and Why They Matter looks at the resurgence of analog goods and ideas, during a time when we assumed digital would conquer all. It's available in various formats, but especially in paper.
He lives in Toronto, Canada with his lovely family.
by David Sax (Author) – November 8, 2016
“The more advanced our digital technologies, the more we come to realize that reality rules. David Sax reassures us surviving members of team human that material existence is alive and well, and makes a compelling case for the reclamation of terra firma and all that comes with it.” —Douglas Rushkoff, author of Throwing Rocks at the Google Bus
A funny thing happened on the way to the digital utopia. We’ve begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.
David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who’ve found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.
Sax’s work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life—and the robust future of the real world outside it.
Get a copy (Amazon) : The Revenge of Analog
Product Details
Hardcover: 304 pages
Publisher: PublicAffairs (November 8, 2016)
Language: English
ISBN-10: 1610395719
ISBN-13: 978-1610395717
Product Dimensions: 6.5 x 1.2 x 9.3 inches
Shipping Weight: 1.2 pounds
Average Customer Review:
Get a copy (Amazon) : The Revenge of Analog
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